LinkedIn for Medical Writers
Get more clients and boost your revenues by harnessing the power of LinkedIn and other marketing techniques
The biggest concern of most medical writers is how to get clients and keep a steady flow of income coming in. In this course Dr. Emma Hitt Nichols will teach you how to:
- Create an effective LinkedIn medical writer profile
- Showcase your medical writing experience
- Recognize the importance of recommendations and how to get them
- Highlight your education, certificates & achievements
- Attract new clients with relevant posts
- Use video to promote your business
- Reach out using appropriate etiquette and strategy
- Advertise your business using LinkedIn campaign manager
- Promote your business with other content marketing strategies and social media
Your Instructor
Dr. Hitt Nichols is a long-time medical writer. Her mission is to help people with a scientific or medical background and writing ability to create a life they love working remotely in the lucrative field of medical communications, just like she did after finishing her PhD 20 years ago. To date, Emma has helped hundreds of people set up their own freelance medical writing and/or editing businesses. She is also founder of Nascent Medical, LLC, a company that delivers high-quality medical writing and editing services to the healthcare industry. Although there's no guarantee, she likes nothing better than to give the talented graduates of her writing and editing courses their first medical writing projects to help them get started.
Emma has a doctoral degree from the Nutrition and Health Sciences Program at Emory University and an MS in professional communication.
- Read her book on freelance medical writing.
- Listen to the Medical Writers Speak podcast.
- Sign up to the HittList, a free weekly email listing staff and freelance medical writing jobs.
Course Curriculum
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PreviewLinkedIn Navigation Overview (3:27)
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StartProfile Page Tips (2:49)
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StartYour Profile Picture (1:52)
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StartYour Summary (5:29)
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StartYour Headline (1:42)
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StartEducation & Experience (1:48)
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StartSkills & Endorsements (4:14)
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StartRecommendations (3:37)
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StartOther Profile Sections (1:19)
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StartLinkedIn URL (1:20)
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StartConnecting on LinkedIn (4:07)
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StartMessaging Etiquette (4:15)
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StartLinkedIn Groups (3:32)
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StartCompanies & Influencers (2:16)
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StartSharing on Your Newsfeed (4:00)
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StartPublishing Articles on LinkedIn (5:46)
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StartAccount Types (1:07)
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StartAccount & Privacy Settings (3:55)
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StartBenefits of Networking on LinkedIn (6:15)
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StartAdditional Tips for Networking on LinkedIn (2:51)